About · Dairy-Broker.ai
Built by a dairy
trader, not a
tech outsider.
Rik Hanssen spent roughly a decade in dairy commodities, working at Numidia, Millbrook and Interfood from different angles as a trader, position holder, managing director and commercial operator.
Through all those years, the same observation kept coming back. The way dairy is traded hasn't fundamentally changed in decades. It's still slow, still fragmented, still built around who you happen to know. Plenty of trades that should happen never do, simply because the right two people never connected.
Rik founded Dairy-Broker.ai because he believes the trading layer of this industry is overdue for proper infrastructure. We're excited about what the team has pulled off so far, and even more excited about where Dairy-Broker.ai is headed from here.
Rik Hanssen
Founder · Managing Director
ex-Numidia · Millbrook · Interfood
What's at our core
Three values shape every product call we make.
Trust
The dairy industry is small and information moves fast. Traders should be able to operate without their name attached too early or relationships getting in the way of a fair deal. That's where anonymity until lock-in comes from. It's also why we built the block list, so traders can quietly opt out of counterparties they'd rather not deal with.
Quality over quantity
We're being deliberate about how this rolls out. The first cohort is 50 spots, EU only, all serious players with real reputations in the market. We'd rather take the time to do this properly with the right group before opening up further. The product gets sharper that way, and so does the network behind it.
Fairness
The market only really works when every type of serious trader is part of it. Big traders, small ones, coops, producers, processors. Today commodity brokerage means: the more you trade, the more you pay. We built our model differently, so it works fairly across trader profiles regardless of size or type.
Dairy is one of the largest commodities, yet it's still being traded how most markets traded thirty years ago. The infrastructure simply hasn't caught up. That has to change.
The bigger vision
Dairy deserves the infrastructure every other commodity already has.
Look at any other major commodity market. Oil, grains, metals, soft commodities. Each has proper trading infrastructure, transparent price discovery, real-time data, venues built for the way modern markets actually work.
More efficient trading means better price discovery, less wasted volume, better hedging for producers, and a healthier food supply chain in the long run. Dairy feeds a lot of the world. The market behind it should work like it matters.
That's what we're building toward. Bo on WhatsApp is just the first step.
- Now
Bo on WhatsApp
The trading layer, in the messenger you already use.
- Next
Market intelligence
Live, transactional, real-time price data, not delayed reports.
- Then
Global reach
Connecting dairy markets across continents.
- Soon
Logistics integration
From confirmed deal to clean delivery, end to end.
- Beyond
Agent-to-agent
Bo working directly with the AI traders companies are building.
Ready to be on the network?
Apply for access.
We review every applicant manually. You'll hear back within a few days.