Built by a dairy trader, not a tech outsider.
Rik Hanssen spent roughly a decade in dairy commodities, working at Numidia, Millbrook and Interfood from different angles as a trader, position holder, MD and commercial operator.
Through all those years, the same observation kept coming back. The way dairy is traded has not fundamentally changed in decades. It is still slow, still fragmented, still built around who you happen to know. Plenty of trades that should happen never do, simply because the right two people never connected.
Rik founded Dairy-Broker.ai because he believes the trading layer of this industry is overdue for proper infrastructure. We are excited about what the team has pulled off so far, and even more excited about where Dairy-Broker.ai is headed from here.
“Dairy is one of the largest commodities, yet it is still being traded how most markets traded thirty years ago. The infrastructuresimply has not caught up. That has to change.”
Three values shape every call we make
Trust
The dairy industry is small and information moves fast. Traders should be able to operate without their name attached too early or relationships getting in the way of a fair deal. That is where anonymity until lock in comes from. It is also why we built the block list, so traders can quietly opt out of counterparties they would rather not deal with.
Quality over quantity
We are being deliberate about how this rolls out. The first cohort is 50 spots, EU only, all serious players with real reputations in the market. We would rather take the time to do this properly with the right group before opening up further. The product gets sharper that way, and so does the network behind it.
Fairness
The market only really works when every type of serious trader is part of it. Big traders, small ones, coops, producers, processors. Today commodity brokerage means: the more you trade, the more you pay. We built our model differently, so it works fairly across trader profiles regardless of size or type.
Dairy deserves the infrastructure every other commodity already has
Look at any other major commodity market. Oil, grains, metals, soft commodities. Each has proper trading infrastructure, transparent price discovery, real time data, venues built for the way modern markets actually work.
More efficient trading means better price discovery, less wasted volume, better hedging for producers, and a healthier food supply chain in the long run. Dairy feeds a lot of the world. The market behind it should work like it matters.
The roadmap
- Bo on WhatsAppTrading with Bo in the messenger you already use. Europe today.
- The Data CenterYour book, positions and live intelligence. Worldwide today.
- Available todayWhat is next
- Global trading accessTrading opens beyond Europe. Intelligence is already worldwide.
- More ways to reach BoTelegram and a native app, so traders reach Bo wherever suits.
- Agent to agentBo working directly with the AI traders companies are building.
Want to talk it through with Rik?
If you would rather understand the thinking before the product, reach out and we get back to you within 48 hours.
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